ECOSYSTEM GROWTH · PRODUCT ADOPTION

The person founders call when the product is ready and adoption isn’t.

The person founders call when the product is ready and adoption isn’t.

Ecosystem growth and product adoption for wallets, stablecoins, and financial infrastructure - with a specific edge in Africa, LATAM, and other high-growth markets.

Ecosystem growth and product adoption for wallets, stablecoins, and financial infrastructure - with a specific edge in Africa, LATAM, and other high-growth markets.

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See the work

Ecosystem work for products backed by Bain Capital, 6th Man Ventures, and DWF Labs.

Ecosystem work for products backed by Bain Capital, 6th Man Ventures, and DWF Labs.

200,000+ wallets funded

200,000+ wallets funded

WHAT I DO

Three things, done deeply.

Three things, done deeply.

01

Wallet growth & behavior

Not installs. Not MAUs. I study what makes people actually keep using a wallet: repeat transactions, retention curves, and the friction points that make crypto-native tools feel usable to non-crypto-native people.

02

Stablecoin adoption

Stablecoins only matter once real people trust and use them for real payments. I work across product, compliance, and go-to-market to get stablecoin rails into everyday use: remittances, payments, savings.

03

Emerging market distribution

Most crypto operators understand US and European users. Far fewer understand Africa, LATAM, and other frontier markets, where distribution, trust, and behavior all work differently. That gap is where I operate.

SELECTED WORK

Adoption, measured in behavior.

Adoption, measured in behavior.

200,000+

funded wallets from one quest

Puzzle Wallet & Arcade

A single Coinbase-sponsored quest with Aleo drove 300,000+ participants and 200,000+ funded wallets.

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$5M+

saved by users

HaloFi

Stablecoin savings for Africa. Removed seed-phrase friction with MiniPay.

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20,000+

users through real testnets

DIVA Protocol

Turned a fast-growing audience into actual protocol users ahead of TGE.

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Have a technically strong product? Let’s get it adopted.

45-minute strategy call. Transparent pricing. No forms to wait on.

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