Case studies in adoption.
These case studies follow what people did: fund a wallet, make a deposit, or try a protocol on testnet.
Making an institutional stablecoin product legible to the market that fears it
Positioning and founder-led content for Coinbax, a stablecoin infrastructure company crossing into the institutional market.
Read the case study →wallets funded through a single Coinbase-sponsored quest with Aleo, which attracted 300,000+ participants.
Puzzle Wallet & Arcade
Consumer ZK wallet, backed by Bain Capital Crypto and 6th Man Ventures.
Strong technical foundations, low market awareness.
Built a three-pillar adoption strategy: creator-led discovery (50+ creators, 200+ videos), high-frequency on-chain incentives to build daily wallet habits ($50K+ distributed), and a 30+ country ambassador network for localized trust.
A single Coinbase-sponsored quest with Aleo drove 300,000+ participants and 200,000+ funded wallets - funded and active.
saved by users through HaloFi, with 10,000+ users onboarded and $50K+ in stablecoin deposits.
HaloFi
Stablecoin savings & DeFi yield, serving users across Africa and emerging markets.
Making stablecoin savings genuinely usable for non-crypto-native users across Africa, where the case for stablecoins is real (protection against currency devaluation) but onboarding friction is the actual barrier.
Ran the DeFi Diplomas education program (500+ people, with Celo, Base, Lisk, Valora, Mento Labs, GoodDollar) and partnered with MiniPay to remove seed-phrase requirements from onboarding - a direct fix to the exact friction that keeps stablecoins from everyday use.
10,000+ users onboarded, $50K+ in stablecoin deposits, $5M saved by users through HaloFi Save before the project closed in October 2024 due to funding constraints.
participants
DeFi Diplomas
Founded and ran an education program that convened founders across Celo, Base, Lisk, Mento, and GoodDollar.
View case study →users guided through real testnet participation, while the community scaled from 8K to 26K+.
DIVA Protocol
On-chain derivatives & prediction markets, backed by DWF Labs.
An early-growth-phase protocol needed to convert a fast-growing audience into people who'd actually use fairly technical products.
Guided 20,000+ users through real testnet participation on Ropsten and Goerli, translating technical flows into clear onboarding steps, while scaling the community from 8K to 26K+.
A scalable adoption and incentive framework that turned an audience into actual protocol users ahead of TGE.
Surf Protocol (now TurboFlow) - Bitcoin L2 perps & derivatives exchange backed by Binance Labs and ABCDE Capital. Community operations and early points-system design as the protocol scaled to $1B+ trade volume, $33M TVL, and 12,500+ traders.