WORK
Case studies in adoption.
Every number here is a behavior - funded wallets, deposits, testnet participation, not headcount.
funded wallets - not downloads, not sign-ups, from a single Coinbase-sponsored quest with Aleo (300,000+ participants).
Nov 2024 – Sept 2025
Puzzle Wallet & Arcade
Consumer ZK wallet, backed by Bain Capital Crypto and 6th Man Ventures
THE SITUATION
Strong technical foundations, low market awareness.
WHAT I DID
Built a three-pillar adoption strategy - creator-led discovery (50+ creators, 200+ videos), high-frequency on-chain incentives to build daily wallet habits ($50K+ distributed), and a 30+ country ambassador network for localized trust.
WHAT CHANGED
A single Coinbase-sponsored quest with Aleo drove 300,000+ participants and 200,000+ funded wallets - funded and active.
saved by users through HaloFi, with 10,000+ users onboarded and $50K+ in stablecoin deposits.
Oct 2023 – Oct 2024
HaloFi
Stablecoin savings & DeFi yield, serving users across Africa and emerging markets
THE SITUATION
Making stablecoin savings genuinely usable for non-crypto-native users across Africa, where the case for stablecoins is real (protection against currency devaluation) but onboarding friction is the actual barrier.
WHAT I DID
Ran the DeFi Diplomas education program (500+ people, with Celo, Base, Lisk, Valora, Mento Labs, GoodDollar) and partnered with MiniPay to remove seed-phrase requirements from onboarding - a direct fix to the exact friction that keeps stablecoins from everyday use.
WHAT CHANGED
10,000+ users onboarded, $50K+ in stablecoin deposits, $4M saved by users through HaloFi Save before the project closed in October 2024 due to funding constraints.
users guided through real testnet participation, while the community scaled from 8K to 26K+.
July 2022 – July 2023
DIVA Protocol
On-chain derivatives & prediction markets, backed by DWF Labs
THE SITUATION
An early-growth-phase protocol needed to convert a fast-growing audience into people who’d actually use fairly technical products.
WHAT I DID
Guided 10,000+ users through real testnet participation on Ropsten and Goerli, translating technical flows into clear onboarding steps, while scaling the community from 8K to 26K+.
WHAT CHANGED
A scalable adoption and incentive framework that turned an audience into actual protocol users ahead of TGE.
in trade volume, $33M TVL, 12,500+ unique traders as the protocol scaled.
Nov 2023 – Apr 2024
Surf Protocol (now TurboFlow)
Bitcoin L2 perps & derivatives exchange
THE SITUATION
A fast-scaling on-chain derivatives exchange needed a reliable communications and incentive layer as it grew.
WHAT I DID
Ran day-to-day community operations and contributed to an early incentive/points system.
WHAT CHANGED
The protocol scaled to $1B+ in trade volume, $33M TVL, and 12,500+ unique traders, with the points system adopted by 12K+ active traders.
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