Systems that turn sophisticated products into repeated behavior.

Seven years building and scaling ecosystems, four of them in crypto, have made one thing clear: the difficult part is rarely the product. It is converting technical excellence into behavior people repeat. At Puzzle, that meant 200,000+ funded wallets from a single campaign. At HaloFi, a partnership that removed seed phrases from onboarding, and $50K+ in stablecoin deposits. At DIVA, 20,000+ users guided through live testnet participation.

Each figure measures what people did, not how many signed up.

My focus has been deliberate. Across prediction markets, stablecoins, and privacy systems, the real problem was always the same: getting people to actually understand, trust, and use products that were ahead of their market. Stablecoins are where that matters most right now, they're the practical bridge to adoption in economies where the local currency is unstable, which is exactly where I work. The technology changes; the adoption problem doesn't, and that's the problem I solve.

The work itself is translation: turning product, economics, and incentive design into behavior that feels obvious to the user, then building the systems that hold it in place, including ambassador networks, creator programs, onboarding funnels, and education campaigns.

Alongside client work, I built and ran DeFi Diplomas, a two-cohort education program that brought 500+ people into stablecoin savings in partnership with Celo, Base, Lisk, Valora, Mento Labs, and GoodDollar. I speak and advise across the ecosystems I work in.